How we help you put a fertility-promoting lifestyle into practice
Behavior change is hard, especially when the stakes feel as high as getting pregnant. Here is how Doveras helps.
By the Doveras teamUpdated October 2026
In brief
Behavior change is hard, especially when the stakes feel as high as getting pregnant. Doveras helps you build a fertility-supporting lifestyle you can sustain: consistency over perfection, intuition built around three pillars of fertility health, and clear evidence grading so you can make trade-offs with confidence.
Finding peace of mind and making personalized lifestyle changes shouldn’t be an additional source of stress in your life. At Doveras, we have the science-backed solutions to help you navigate your journey with confidence. Here is what you can expect from our experience, and the design principles behind it.
Consistency, not perfection: the 80/20 rule
Instead of striving for perfection, we encourage the families we work with to prioritize consistency. Adopting a fertility-supporting lifestyle 80% of the time leaves room for guilt-free indulgences.
There should be no shame in enjoying that cocktail or croissant.
Families tell us this approach brings stress relief, and the freedom to be kind to themselves.
Try it
Your week, 80/20
Tap any meal to mark it as a treat. Twenty-one meals a week leaves room for about four.
17 of 21 meals everyday (81%). Right where we’d like you: consistent, with room to enjoy.
Intuition, not a laundry list: the three pillars of fertility health
Rather than overwhelming you with a long list of changes, we focus on building your intuition around the three pillars of fertility health: nutrition, toxin reduction, and wellness.
Our expert-developed guidance covers evidence-based frameworks, tips, and tricks to help you build a fertility-friendly lifestyle, holistically. Focusing on these pillars makes day-to-day life easier to navigate, without constantly checking whether something is on the “nice” or “naughty” list.
Making change is hard, and we’re here to help. Doveras developed the world’s largest database of fertility lifestyle science and research, and our egg and sperm health guidance translates that science for you, so you can target what matters most for your unique fertility health.
Trade-offs, not hard-and-fast rules: our evidence grading
Every fertility journey is unique, and what works for one person may not work for another. Our evidence grading system brings transparency to the state of the science behind each lifestyle choice. For every recommendation, we state whether the evidence is:
- Early: promising first findings, with open questions.
- Emerging: a growing body of research pointing in the same direction.
- Established: consistent, well-replicated evidence.
Understanding the level of evidence helps you cut through the noise and make the decisions that are right for you. Families share that it helps them make trade-offs and set priorities with confidence.
Why we don’t focus on tracking
We have made a deliberate choice not to focus on tracking individual behaviors. If you’re already trying to conceive, you’re likely tracking a great deal already, from your period and ovulation to your hormones and when you have sex. We don’t want lifestyle choices to become one more thing on that list.
Our goal is to help you build confidence in the lifestyle choices you make (and let go of the ones that matter less) so you can live your life with peace of mind. No guilt or shame here.
Instead of tracking, we help you engage with new material each week, building your knowledge and intuition over time. Beyond being our philosophy, this approach has consistently proven most effective for long-term, sustainable behavior change.