Transform fertility signals into reimbursable care
Digital infrastructure enabling enterprises to deliver clinically governed fertility intelligence that meets payer evidence standards
The Enterprise Fertility Gap
Most fertility lifestyle guidance today comes from three sources: generic AI tools, static content libraries, or inconsistent clinical advice. No source reliably translates fertility signals into the personalized guidance needed to support reproductive decisions.
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Fragmented research
Fertility literature is often observational, inconsistent, and ethically constrained
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High-sensitivity decisions
When to monitor vs. when to escalate requires clinical judgment
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Pathway dependency
The same signal means different things for male/female, TTC vs. IVF
Doveras solves these problems by translating fertility signals into clinically governed guidance that adapts across fertility pathways.
Doveras: The Clinical Logic Layer for Fertility Readiness
Doveras applies pathway-specific clinical logic to translate fertility signals into actionable guidance across fertility stage, treatment pathway, and condition.
How Doveras Works
Evidence-Based Recommendation Engine
- 130+ fertility recommendations reviewed by reproductive specialists and graded by evidence strength
Journey-Aware Personalization
- Guidance adapts across fertility pathways, including natural conception, IVF prep, and PCOS / endometriosis
Integration-Ready Infrastructure
- Deploy via white-label interface, API integration, embedded clinical logic layer, or provider support system
Clinical Governance
- Recommendations are reviewed by fertility experts and supported by documented evidence provenance
How Doveras Integrates Across The Fertility Ecosystem
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Fertility Clinics
Improve cycle outcomes and reduce clinical burden. Patients arrive treatment-ready; care teams gain standardized guidance infrastructure.
Why fertility infrastructure matters now
Fertility care is shifting earlier in the patient journey, creating demand for infrastructure that translates fertility signals into evidence-based guidance and measurable outcomes.
42%
Large employers who offer fertility benefits
$40–75K
Average cost to achieve a live birth through IVF
2027
Maternity payment reform and emergence of new payment models
<$1K
Typical cost of preconception optimization programs
Reimbursement models are shifting toward earlier interventions that improve maternal and neonatal outcomes.
The strategic opportunity
Organizations that can demonstrate superior fertility readiness outcomes will be positioned to:
Support payer reimbursement
Improve treatment success rates
Reduce unnecessary IVF cycles
Capture patients earlier in their fertility journey
Generate longitudinal fertility datasets
LEADERSHIP
World-class clinical and scientific advisors
A world-class advisory team advancing Doveras’ evidence based TTC and women’s health platform.
Leslie Witt
Former CPO & CDO, Headspace Health
Architect of one of the world’s most successful habit formation products
Product & Design
Dr. Peter Schlegel
Ex-President, ASRM
Professor of Urology, Weill-Cornell
Urology
Dr. Lynn Westphal
Stanford University
Chief Medical Officer, Kindbody. IVF & reproductive endocrinology
REI
Dr. Michael Eisenberg
Stanford University
Director: Male Reproductive Medicine & Surgery, Stanford Medical Center
Urology
Prof. Jorge Chavarro
Harvard T.H. Chan School & Harvard Medical School
Research on fertility & lifestyle change
Science
Prof. Audrey Gaskins
Emory University Rollins School of Public Health
Research on environment, diet & fertility lifestyle outcomes
ScienceFounded with purpose
Nara Lee is the Founder and CEO of Doveras.
She founded Doveras to address a critical gap in fertility care: the lack of clinically governed, evidence-based guidance around fertility readiness. Her work brings together reproductive health research, behavior science, and digital health to help patients prepare for treatment and improve outcomes.
History
Doveras began as a direct-to-consumer program designed to observe how patients seek and use fertility readiness guidance in real life. This early work revealed a structural gap: most people start their fertility journeys at home, actively looking for lifestyle and optimization guidance, but enterprises lack a rigorously governed system they could confidently support at scale. As the underlying evidence base and clinical logic matured, interest began to emerge from enterprise organizations facing the same challenges internally: inconsistent guidance, growing operational burden, and limited infrastructure to support patients earlier in their fertility journeys. Doveras subsequently evolved into an enterprise platform designed for network-level deployment. Today the system supports clinical governance, modular configuration, and integration into existing user engagement workflows, enabling organizations to deliver consistent, evidence-based fertility readiness guidance while maintaining full clinical control.
FAQs
Fertility Care Is Moving Upstream
Organizations that guide patients earlier will shape the next generation of reproductive health.
Doveras provides the clinical intelligence layer that enables it.